Chiropractic Wellness Brand

🪷 Impact

This collaboration demonstrated how energy-driven marketing can translate into measurable business growth. By combining social media strategy with personal connection, I helped Fairway Chiropractic position itself as a trusted, community-centered wellness brand.

    • Developed and maintained consistent posting cadence (3–4x weekly).

    • Crafted educational content pillars: posture, mobility, chiropractic myths, and patient success stories.

    • Leveraged reels and local hashtags to increase reach organically.

    • Used insight tracking through Meta Business Suite for A/B testing captions and visuals.

  • To strengthen local visibility, I attended wellness and vendor events on behalf of Fairway Chiropractic. Through intuitive outreach and authentic engagement, I helped build trust face-to-face while driving online conversions through QR codes and follow-up posts.

    • Tone & Voice: Informative, approachable, community-centered.

    • Visual Aesthetic: Clean wellness imagery (neutral tones, calming blues/greens, people-centered).

    • Brand Feel: “Accessible wellness meets professional care.”

    • Increased average weekly post reach by 400%.

    • Grew engagement rate by 2.5x within 3 months.

    • Achieved 5,000+ views in one week organically.

    • Booked 20+ new patient appointments from local event and online campaigns combined.

  • To strengthen local visibility, I attended wellness and vendor events on behalf of Fairway Chiropractic. Through intuitive outreach and authentic engagement, I helped build trust face-to-face while driving online conversions through QR codes and follow-up posts.

Partnered as a stand-alone marketing consultant to elevate Fairway Chiropractic’s online presence across their Alvin and Heights, TX locations. The goal was to strengthen local awareness, create trust through authentic content, and increase appointment traffic through community connection.

Role: Social Media Manager & Content Strategist
Platforms: Facebook, Instagram

What I Did

  • Created engaging posts that highlighted wellness, lifestyle, and chiropractic care education

  • Designed and scheduled social media campaigns to drive appointment bookings

  • Represented Fairway Chiropractic at local vendor and community marketing events to build brand visibility

  • Developed organic engagement strategies that emphasized storytelling over sales

  • 📈 Results

    • Achieved 5,000+ organic views in one week through optimized content and engagement

    • Booked 20+ appointments during vendor events through in-person marketing and digital follow-up

    • Strengthened the brand’s local recognition and patient loyalty in both Houston markets

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