A Holistic Brand for Self-Discovery

  • The Modern Geisha is a spiritual lifestyle brand I founded to help people reconnect with their intuition through tarot therapy, sound healing, and soul-alignment coaching. The project began as a passion for realizing how it’s rare to have a safe place where people are able to talk freely and seek guidance. Through conversation, you can unlock deep connections and eventually find a peace of mind. I took all of these ideas and evolved into a trademarked business serving clients across the U.S. through virtual and in-person experiences.

  • To create a brand that bridges ancient wisdom with modern healing, offering approachable yet transformative tools for emotional and spiritual alignment.

  • 1. Brand Identity & Concept Development

    • Defined the core archetype: The Geisha as a symbol of grace, discipline, and intuition.

    • Crafted the voice: Playful, sensual, and wise — “sassy soul work.”

    • Designed cohesive visuals — logo, color palette (soft neutrals, gold, blush, red), and consistent tone.

    2. Service Design

    • Developed signature offerings: Quick Clarity, Extended Clarity, Chef’s Choice readings.

    • Expanded with sound-bowl sessions, oracle decks, and ritual kits.

    • Integrated seamless payment systems (Venmo, PayPal, CashApp, Square).

    3. Digital Ecosystem

    • Built and optimized themoderngeisha.com on Squarespace.

    • Created booking automation, SEO tagging, and branded confirmation messages.

    • Connected NFC tags and QR codes for instant bookings at vendor markets.

    4. Content Strategy

    • Developed recurring segments: Tarot Tea, Spooky Nightmares, The Modern Geisha at Night (YouTube).

    • Filmed and edited branded Reels using CapCut and Canva.

    • Curated organic social reach through storytelling, trending sounds, and visual consistency.

    5. Vendor & Community Activation

    • Participated in local markets (Markets for Makers, Asia Society Houston, Vibe Artisan).

    • Designed booth layouts, signage, and packaging.

    • Created “The Collective” — a page showcasing collaborations and community partners.

    • Reached hundreds of clients across the U.S.

    • Collaborated with women-owned brands and wellness events.

    • Established TMG as both a holistic service and lifestyle brand.

    • Generated sustainable income through readings, digital downloads, and product sales.

    • Platforms: Squarespace, Canva, CapCut, Instagram, TikTok, Planoly

    • Skills: Branding, copywriting, UX design, SEO, event coordination, photography direction

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